About Us

Soake® Pools: America’s Original Plunge Pool

Karen & Brian Larson Photo

Soake® Pools is a family-owned-and-operated business, located in the heart of New England. Since 2014, we’ve been manufacturing Soake Pools with an unwavering attention to detail and quality, and the personal touch our customers deserve.

We first fell in love with plunge pools while traveling on vacation, and knew immediately that we wanted to bring this bit of luxury to our home. However, we soon discovered that there was no affordable, high-quality option for plunge pools in our area. So we developed our own manufacturing process, designed to meet the rigors of New England’s climate.

Today, we proudly offer our revolutionary pre-cast pools to all those seeking the many benefits of plunge pools — and a spa-like experience in their own backyard. Start designing yours today!

— Karen and Brian Larson, Founders

Soake® Pools
Pembroke, NH

Meet the Team

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Brian Larson


Brian spent 30 years in high tech sales and marketing before developing the first Soake Pool in 2013 out of a desire for a plunge pool at his own home. Brian wears many hats at Soake as Co-Founder. In his free time, he enjoys time at his childhood lake cottage and spending time with his family. He loves to smoke brisket and ribs any day of the year!

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Karen Larson


Karen’s background is in textiles and design. She enjoyed working in the interior design field and even owned a chocolate shop at one time. After raising two children, she co-founded Soake Pools with Brian and gets excited by the challenge and variety in each day. She loves to run, swim, and play her guitar in her spare time!

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Kristen Stone

Office Manager

Kristen has held management positions in finance, non-profit development, fundraising, and retail. She stumbled upon her “dream job” with Soake after a move to the Seacoast area of New Hampshire with her husband in 2019. Kristen enjoys reading on the beach, cooking and hanging out by her own Soake Pool with Rob, her kids, and her three pups.

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Rodney Robito

Project Manager

Rod has 30 years of experience as an entrepreneur in business development and operations. He likes working in a team environment to ensure clients have a great experience. Rod has lived in the New England area his entire life and enjoys time with his family skiing, golfing and hosting poolside gatherings.

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Jeff Moeckel

Director of Channel Sales

Jeff grew up in the swimming pool industry, having worked summer jobs in high school and college before his professional career in pool-related sales and sales management. In his 30 years, he’s worked almost every job associated with it. Jeff skis in the winter, cheers on his son at ski races, and mountain bikes in the summer. He loves to travel and cook. He’s a fan of John Hughes films and 80’s alternative music. He’d rather be outside than anywhere else.

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Derek Sullivan

Sales Consultant

Derek was born in Saigon, Vietnam, and since coming to the US as a toddler he has lived in Manchester, NH. He has spent over 20 years in the sales industry, and enjoys the camaraderie of working with a team in a sales environment. Derek enjoys beach days with his wife Kaitlin, golfing with friends, and hanging with his dog Louie.

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Adam Luksza

Senior Tile Artisan

Born in New Hampshire, Adam grew up in the Carolinas. Adam spent many years exploring the culinary arts, working as both a cook and a chef in local restaurants. He ran his own pool construction and service business for 6 years before joining the Soake Pools team in 2018. Adam enjoys hiking and foraging in his spare time, and he is an expert in identifying wild mushrooms.

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Dylan Shattuck

Tile Artisan

Dylan grew up in Manchester, New Hampshire. He came to Soake Pools from a background in the food industry, where he has worked in grocery retail and the restaurant business. His training in tiling began and continues at Soake Pools, and his attention to detail is superb. Dylan’s love of music keeps him busy when he’s not tiling. He creates his own beats and lyrics has been performing his own hip-hop/rap since he was thirteen years old. He can often found on a skateboard as well!

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Jared Wiswell

Tile Artisan

Jared joined the Soake team as a tile apprentice. Previously he worked in a commercial kitchen and in grocery retail. He has two cats at home and enjoys listening to 70’s and 80’s rock. His favorite food is burgers or steaks and black raspberry ice cream. His dream travel adventure is a trip to Atlanta, GA with his friends to sample a Whataburger and, after that, would love to visit the Catacombs of Paris.

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Anna Pollak

Sales and Marketing Assistant

Anna is a student at the Peter T Paul College of Business at the University of New Hampshire. After completing a summer internship at Soake, she joined our team part-time. Anna keeps herself very busy with school, skiing, playing with her dogs or hanging out with her twin brother.